Out Of The BLUE is a website that helps thrill-seekers discover the best locations for hot air ballooning, skydiving, and parasailing—complete with safety insights and expert tips for every adventure.
Team leader
Mia Hutter
Team members
Meily Segonnes Yuanyuan Liu Hsuanyi Peng Perrine Mazeas Shifei Wang
Category: Adventure/Social network
Duration: 2.5 months
Tools: Figma, photoshop
Message
The objective of the message for an air sports experience is to convey excitement, confidence, and reassurance, emphasizing the thrill of adventure while addressing concerns about safety.
User Persona
Adventure enthusiasts & Bucket list travelers
Age range 20-35 years old
Erick, 35 y.o.
Adventure enthusiast
Experience:
Experienced in air sports.
Wants:
I love the thrill and freedom of air sports and aim to experience as many types as possible in locations around the world.
Needs:
I want to explore every itinerary and possibility to ensure my next journey is full of adventure.
Chloé, 22 y.o.
Student
Experience:
Zero experience.
Wants:
This is my first time trying air sports, and it's something new for me. I want to enjoy the beautiful scenery from up high.
Needs:
Safety! It's the most important thing for me.
Thomas, 28 y.o.
Young employee
Experience:
Zero experience.
Wants:
Some of my friends have already tried air sports, so based on their recommendations, I also want to experience it, but I hope it won't be too intense.
Needs:
I want to get professional advice as much as possible.
Data visualization : Linear Narrative
Three -Act Structure
Act 1: Setup
Inciting incident
Wants to do a amazing & unique adventure
Confrontation
Because no experienced, feel confused and uneasy about sky movements.
Act 2: Conflict
Climax
Find out which season, and whether you’re accompanied by a professional and more.
Learn more about sky sports from experienced people
Act 3: Resolution
Decision
Find out the best sky sport locations.
Through the introduction of experienced people, I have the courage to try
Typography
Used for headlines and impactful statements to convey adventure and excitement
Used for body text and UI elements for clarity and readability
Color Pallette
Primary Orange
#FF5100
Action & Energy
Deep Blue
#091F5B
Trust & Depth
Bright Blue
#1932D6
Sky & Freedom
Light Blue
#6F96D1
Calm & Clarity
Pale Blue
#D2DFEF
Background & Air
Black
#000000
Home & Discover page
Discover breathtaking global locations for hot air ballooning, parasailing, and skydiving—all in one place.
Click on any destination to view stunning images, a quick overview of what to expect, including scenery, altitude, average duration and annual participation.
Quiz page
Take our quick quiz to discover whether you’re meant for a peaceful balloon ride, an adrenaline-pumping skydive, or a scenic parasail over the ocean!
Results from quiz
Map & Timing page
Discover the best places and times to experience hot air ballooning, skydiving, or parasailing.
Safety page
Interactive sections
Keep users engaged throughout the website